So much more than a toy shop!
Early Learning Centre toy shops are a magical place of fun and discovery for babies, young children and parents across the world.
We work with educational experts, nursery specialists and child psychologists to come up with great ideas for new toys that help children develop as they play.
Then our specialist toy designers sprinkle their magic and make sure every detail is just right to help children with exploring, learning and creating.
Finally, we test our toys thoroughly with babies and children. That’s how we know our toys are full of play and tremendous fun.
For Mums and Dads: Experimenting, learning, creating….. just like your child!
At Early Learning Centre we never stop trying to find new and exciting ways to help you help your children become all they can be; with confidence and safety.
On our new ELC packaging you will find playing tips and guidance through our development icons which are designed to help parents understand how each toy can help your child develop new or existing skills and at the same time to help parents interact with their children in a creative and positive environment. Early Learning Centre toys offer a perfect opportunity to help your child learn more and have fun with your participation. Ask for more information from our store team members who are trained to assist you to find the right toys that make learning fun for your children.
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