For Mums and Dads: Experimenting, learning, creating….. just like your child! At Early Learning Centre we never stop trying to find new and exciting ways to help you help your children become all they can be; with confidence and safety. On our new ELC packaging you will find playing tips and guidance through our development icons which are designed to help parents understand how each toy can help your child develop new or existing skills and at the same time to help parents interact with their children in a creative and positive environment. Early Learning Centre toys offer a perfect opportunity to help your child learn more and have fun with your participation. Also look for the new ELC development icons in our new catalogue and ask for more information from our store team members who are trained to assist you to find the right toys that make learning fun for your children.